Tourism Marketing & Its Features are very important to generate profits.But before we discuss these in detail lets look at the definition of Marketing first.
What is Marketing
Marketing means achieving the firm’s goals by identifying the needs and desires of consumers, and then satisfying them better than competitors.
Or
Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors
Or
Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
What is Tourism Marketing
Tourism marketing is the application of marketing concepts in the travel and tourism industry. Tourism marketing could be complex due to the product being an amalgam of many different industries such as accommodation and transportation. The markets also vary widely, and determining the consumers’ preferences could be difficult.
The Definition of Tourism Marketing Tourism marketing refers to the organized, combined efforts of the national tourist bodies and/or the businesses in the tourism sector of an international, national or local area to achieve growth in tourism by maximizing the satisfaction of tourists. In doing so, the tourist bodies and businesses expect to receive profits.
PRICE Model of Tourism Marketing
P- Planning (where are we now?)
R- Research (where would we like to be?
I- Implementation (how do we get there?)
C-Control (how do we make sure we get there?)
E- Evaluate ((how do we know if we got there?)
Features Of Tourism Marketing
- Intangible
- Inseparability: Product & Service are Clubed
- Perishability
- Ownership
- Seasonality- Demand is Seasonal
- Intermediaries Involved
- Production &Consumption at the same time
- Tourism is an assembled Product
- Tourism product doesnot move- eg Hotels ,