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Definition of Forecasting Forecasting is the process of making predictions of the future based on past and present data. The importance of Forecasting in Tourism will be discussed later in the post. or Forecasting means future prediction. or Forecasting refers to Read More …
PRODUCT LIFE CYCLE The product life cycle shows separate stages in relation to the product’s sales history. A company needs to define the point the product is or will be at. Such an exercise helps in identifying marketing decision-making opportunities Read More …
Tourism is a strategically significant practice in the cultural, social, and environmental circumstances of most countries. It is also used as a growth tool, both at the national and regional levels. This is an important source of employment, income, and Read More …
Ecotourism is catering for holiday makers in the natural environment without damaging it or disturbing habitats or Ecotourism, according to the International Ecotourism Society, is “responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and Read More …
Technology plays a very important role in making tourism flourish. Technology has helped to replace costly human labor with technical labor in the tourism and hospitality industries. It helps to minimize labor costs but also helps to prevent issues with Read More …
WHAT IS SAMPLING? Sampling is the process of selecting a group of individuals from a population in order to study them and characterize the population as a whole. Or Sampling is a method used in the statistical analysis where a Read More …
Marketing Research It is basically systematic collection and analysis and interpretation of data relating to the marketing of goods and services. OR It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. Characteristics of Marketing Read More …
Market Segmentation is the research that determines how your organization divides its customers or cohort into smaller groups based on characteristics such as, age, income, personality traits or behavior. These segments can later be used to optimize products and advertising Read More …
Tourism Marketing & Its Features are very important to generate profits.But before we discuss these in detail lets look at the definition of Marketing first. What is Marketing Marketing means achieving the firm’s goals by identifying the needs and desires Read More …
What is Tourism? As these questions seem very simple and humorous, but the exact meaning is not yet known as many organizations have provided many definitions. It is concerned with pleasure, holidays, travel, and going or arriving somewhere. These are the motivations Read More …