Technology plays a very important role in making tourism flourish. Technology has helped to replace costly human labor with technical labor in the tourism and hospitality industries. It helps to minimize labor costs but also helps to prevent issues with customer service. Before we further discuss the role of technology in tourism, let ‘s understand the Technology concept.
Definition of Technology
Technology is the sum of the techniques, expertise, methods, and processes used in the production of products or services or the accomplishment of goals, such as scientific study. Over the last decade, information technology has played a significant role in the hospitality and tourism industry.
Here are some examples of the ways that IT continues to improve the hospitality and tourism industry.
Role of Technology in Tourism
Internet and Marketing
The internet has a powerful impact on hospitality and tourism. A customer’s first experience with your business is a visit to your website. This includes looking at pictures and reviews from past guests. It is vital for a business to effectively utilize online advertising, social media, blogs, and online purchasing to help convenience their customers, especially when your competitors are doing the same thing.
Computer Systems
Computer systems allow communication between larger hotel chains with multiple locations to connect easier. They also help keep staff on the same page and make it easier to access information, making your guests experience much better. Guest requests, housekeeping information, and reservations can all be found on one system.
Mobile Communication
Mobile tablets and smartphones have replaced large desktop computers, making them virtually extinct. This is helpful, because many travelers take some type of mobile device with them on a trip. This helps hospitality businesses keep customers advised of changes and delays to their reservations, offer deals, and advertise by using GPS tracking. Connectivity
Importance of Information Technology in Tourism Marketing
- Technology helps in reducing costs in Tourism
- Technology enhances the operational Efficiency
- Technology helps in Improving the services which are provided in tourism
- Technology speeds up the operations
- Technology replaces expensive human labor with technological labor
- Technological advancements in the field of tourism helps in earning profit in the business
- There is no Hide & Seek between Host & Tourists. Basically there is High level of Transparency in Tourism Activities.
- Technology helps in achieving great customer satisfaction.
- Technology helps in providing relevant and accurate data to the people
- Technology helps avoid customer service issues.